LP trial-006-ad 広告稼働直後 完全監査
campaign_id=17344034621 / fetched_at=2026-04-18T07:17:19.055067
結果サマリ（43項目）
✅ OK 31
⚠️ WARN 1
🚨 CRIT 0
ℹ️ INFO 11
判定基準: CRIT = 稼働停止して即修正が必要 / WARN = 改善余地・継続可 / OK = 問題なし / INFO = 手動確認推奨
予算
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
A1 | 日額予算 | OK | ¥3,000 | ¥3,000 | 初日 ¥3,000 指定と一致 |
A2 | 配信ペース | OK | STANDARD | STANDARD | 緩やか配信で学習重視 |
A3 | 予算共有 | OK | False | False | 単独予算で分離されている |
A4 | Google推奨予算適用 | OK | has=False 推奨¥0 | has=False | 推奨の自動適用なし |
A5 | 過去30日コスト | OK | ¥0 | 停止中なので≈0 | 停止期間中の広告費実績 ¥0 |
入札
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
B1 | 入札戦略 | OK | MAXIMIZE_CONVERSIONS | MAXIMIZE_CONVERSIONS | 依頼書通り |
B2 | tCPA設定 | OK | ¥0 | 0（無設定）or 30k〜100k | tCPA未設定＝CPAキャップなし（Max Conversionsのみ） |
B3 | 学習ステータス | INFO | - | LEARNING想定 | 稼働直後なので LEARNING 期待。学習リセット後7〜14日 |
B4 | 入札調整係数 | OK | 非ゼロ0件 | 全0 | 意図せぬ調整係数なし |
ターゲット
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
C1 | 地域設定 | OK | 地域0 半径4 | 1件以上 | 地域criterion=0個・半径=4個 |
C2 | 除外地域 | OK | 0件 | 0件 | 除外地域なし |
C3 | 言語設定 | OK | 1件 | 1件以上（日本語） | 言語criterion 1件 |
C4 | デバイス除外 | OK | 明示除外0件 / DEVICE criterion=3件（全て未設定=bid_modifier proto3 default） | 0件 | 全デバイス対象（proto3 default未設定、HasField=false、4/17検証済） |
C5 | 配信スケジュール | OK | 0件 | 0件（24h配信） | 24時間配信 |
オーディエンス
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
D1 | ターゲティング | OK | ターゲット0件 | 0件（観察のみ） | ユーザーリストでのターゲティングなし |
D2 | 除外オーディエンス | INFO | 0件 | - | 過去CV済み除外は一般的・設定ミスで全除外でないか目視確認 |
D3 | オプティマイズドターゲティング | INFO | - | OFF推奨 | API取得困難・Google広告UIで確認推奨 |
KW
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
E1 | 深い悩み系 KW数 | OK | 14件 | 10〜50件 | KW 14件 |
E2 | マッチタイプ分布 | INFO | {"BROAD": 14} | 部分一致≤30%（Smart Bidding制約で現時点達成不可） | 部分一致率 100% - 仕様制約のため恒久INFO扱い。代替運用: weekly_search_term_review.py |
E3 | 除外KW数 | OK | AG 13 / 全 30 | 全5件以上 | 除外 30 件 |
E4 | 平均品質スコア | INFO | 計測不可 | ≥6 | 稼働実績がないため品質スコアは未算出（稼働後に再評価） |
E5 | 検索語句レポート | INFO | 稼働後のみ | - | 稼働開始後7〜14日後に検索語句の精査が必要 |
広告文
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
F1 | 稼働広告ID | OK | 稼働=[697878933808] / 期待=[697878933808] | [697878933808] | 期待ad_idのみ稼働 |
F2 | 広告評価 | OK | {"697878933808": "GOOD"} | GOOD以上 | |
F3 | ピン留め状況 | OK | 過剰ピン留め0件 | 見出しピン≤2 説明ピン≤1 | ピン留め適切 |
F4 | Final URL | OK | [['https://rikujou-ac.com/lp/trial-006-ad/']] | https://rikujou-ac.com/lp/trial-006-ad/ | LP trial-006-ad 指定一致 |
F5 | final_url_suffix | OK | utm_source=google | utm_source=google | LP側のutm切替JS動作 |
CV
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
G1 | 主要CV | OK | ["Local actions - Website visits", "Local actions - Other engagements", "Clicks to call", "Local actions - Directions", "Android installs (all other apps)", "ProLine_真友だち追加"] | ProLine_真友だち追加 | 主要CV正常 |
G2 | カウント対象CV数 | OK | 2件: ['Android installs (all other apps)', 'ProLine_真友だち追加'] | 1〜4件 | カウント適正 |
G3 | 主要CV一覧 | INFO | ['Android installs (all other apps)', 'Clicks to call', 'Local actions - Directions', 'Local actions - Other engagements', 'Local actions - Website visits', 'ProLine_真友だち追加'] | - | 4/17降格済みの副次CV(7個)が primary に戻っていないか目視確認 |
G4 | キャンペーンCVゴール | INFO | 無設定（全CV使用） | - | キャンペーン単位の選択的最適化設定の有無 |
アセット
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
H1 | サイトリンク | OK | C4 + A0 = 4 | ≥2 | 4個のサイトリンク |
H2 | コールアウト | OK | 8件 | ≥4 | 8個のコールアウト |
H3 | 構造化スニペット | OK | 2件 | ≥1 | 2個 |
H4 | 画像アセット | OK | 6件 | ≥1 | 6個 |
H5 | ロゴ | WARN | 0件 | ≥1 | ロゴ未設定 |
H6 | 電話番号 | OK | 0件 | 0件（無人電話） | 電話番号なし |
ネットワーク
| # | 項目 | 判定 | 実測 | 期待 | メモ |
|---|
I1 | Google検索 | OK | True | True | 検索広告の前提 |
I2 | 検索パートナー | OK | True | True | リーチ最大化 |
I3 | ディスプレイ拡張 | OK | False | False | 検索専用 |
I4 | パートナー検索 | INFO | False | - | 任意 |
I5 | 最適化スコア | INFO | 0% | ≥80% | 最適化スコア0% |
I6 | 自動適用Recommendations | INFO | - | 全OFF推奨 | API取得困難・管理画面 設定→アカウント設定 でOFF確認推奨 |
取得した設定スナップショット（参考）
{
"campaign_id": 17344034621,
"fetched_at": "2026-04-18T07:17:19.055067",
"campaign": {
"id": "17344034621",
"name": "世田谷体験[旧120分体験]",
"status": "ENABLED",
"serving_status": "SERVING",
"channel_type": "SEARCH",
"bidding_strategy_type": "MAXIMIZE_CONVERSIONS",
"maxconv_tcpa_micros": 0,
"tcpa_micros": 0,
"target_google_search": true,
"target_search_network": true,
"target_content_network": false,
"target_partner_search_network": false,
"optimization_score": 0.0,
"final_url_suffix": "utm_source=google"
},
"campaign_budget": {
"amount_yen": 3000.0,
"delivery_method": "STANDARD",
"explicitly_shared": false,
"has_recommended_budget": false,
"recommended_budget_yen": 0
},
"past_30d_cost_yen": 0.0,
"campaign_criteria": [
{
"criterion_id": 1005,
"type": "LANGUAGE",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"language_constant": "languageConstants/1005"
},
{
"criterion_id": 30000,
"type": "DEVICE",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"device": "DESKTOP"
},
{
"criterion_id": 30001,
"type": "DEVICE",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"device": "MOBILE"
},
{
"criterion_id": 30002,
"type": "DEVICE",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"device": "TABLET"
},
{
"criterion_id": 10665251,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 10744591,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 10765221,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 18273703,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 19352703,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 277989576,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 284839441,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 338230606,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 881748272,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 891357692,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 892731302,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 980781489,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1485669302,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 2085177140,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 2352461942,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 2721738590,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 298065892948,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 369713565095,
"type": "UNKNOWN",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 427091601005,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1085483940205,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1187861671661,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1464460887496,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1655440311574,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1817841976451,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1819403792394,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 1819931466897,
"type": "KEYWORD",
"negative": true,
"status": "ENABLED",
"bid_modifier": 0.0
},
{
"criterion_id": 2224839723069,
"type": "PROXIMITY",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"radius": 5.0,
"radius_units": "KILOMETERS",
"lat": 35.612044,
"lng": 139.640905
},
{
"criterion_id": 2250205960732,
"type": "PROXIMITY",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"radius": 10.0,
"radius_units": "KILOMETERS",
"lat": 35.612044,
"lng": 139.640905
},
{
"criterion_id": 2250205960772,
"type": "PROXIMITY",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"radius": 5.0,
"radius_units": "KILOMETERS",
"lat": 35.663569,
"lng": 139.72479
},
{
"criterion_id": 2250205960932,
"type": "PROXIMITY",
"negative": false,
"status": "ENABLED",
"bid_modifier": 0.0,
"radius": 10.0,
"radius_units": "KILOMETERS",
"lat": 35.509946,
"lng": 139.606394
}
],
"ad_groups": [
{
"id": "137902466555",
"name": "体験レッスン募集",
"status": "PAUSED",
"type": "SEARCH_STANDARD",
"cpc_bid_yen": 1.0
},
{
"id": "139164838702",
"name": "世田谷体験_動的検索",
"status": "PAUSED",
"type": "SEARCH_DYNAMIC_ADS",
"cpc_bid_yen": 1.0
},
{
"id": "161272587029",
"name": "深い悩み系",
"status": "ENABLED",
"type": "SEARCH_STANDARD",
"cpc_bid_yen": 1.0
},
{
"id": "184242087093",
"name": "世田谷体験_動的検索 #2",
"status": "PAUSED",
"type": "SEARCH_DYNAMIC_ADS",
"cpc_bid_yen": 1.0
}
],
"keywords": [
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "単発",
"match_type": "BROAD",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "埼玉",
"match_type": "EXACT",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "体操",
"match_type": "PHRASE",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "ウォーキング",
"match_type": "PHRASE",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "陸上 教室 東京",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室 世田谷",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "走り 方 教室 東京",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ教室 東京",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "走り 方 教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "小学生 走り 方 教室",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "陸上 教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "東京 かけっこ 教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室 港 区",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "港 区 かけっこ 教室",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室 単発",
"match_type": "BROAD",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室 小学生",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "スポーツ 教室",
"match_type": "EXACT",
"status": "ENABLED",
"negative": true,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "走り 方 教室 中学生",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "陸上 スクール 東京",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "東京 かけっこ クラブ",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "世田谷 かけっこ教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "陸上 教室 小学生 東京",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "かけっこ 教室 駒沢 公園",
"match_type": "BROAD",
"status": "ENABLED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "世田谷 区 かけっこ 教室",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "走り 方 家庭 教師",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
"ad_group_id": "137902466555",
"ad_group_name": "体験レッスン募集",
"text": "世田谷 陸上 小学生",
"match_type": "BROAD",
"status": "PAUSED",
"negative": false,
"quality_score": 0
},
{
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